Wednesday, October 28, 2009

What's the cost of not showing up to court?

For PepsiCo, the price of not showing up
was $1.26 billion

For PepsiCo Inc., it's a $1.26 billion default judgment. A Wisconsin state court socked the company with the monster award in a case alleging that PepsiCo stole the idea to bottle and sell purified water from two Wisconsin men. Now the company is scrambling to salvage the situation.

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